Jan 23

Myspace as a Business Tool

Myspace No Comments »

Everyone is aware that Myspace is a social networking website. It is a user submitted network of friends, personal profiles, blogs, photos and much more. Folks consider myspace as something personal. People are aware that they can personalize their profile in myspace page and design myspace in such a way that others can understand what kinda character they have.

HOW BUSINESS?

However for a businessman, who turns every available option into opportunities, myspace is a great business promotional tool. Wondering how? Social networking websites like myspace, when utilized properly, acts as a platform for getting more contacts. More contacts mean more business. Myspace, through its sound networking capability creates a buzz about your business. Getting more people know about your company are stepping stones to success in business.

THE DESIGN

The main aspect in business promotion through myspace is the creation of a business profile. Businessmen are using myspace to introduce their business to others. The interest of people towards your company will increase depending on the design and uniqueness of your profile design in myspace. Nowadays professional web and graphic design companies provide various designs for profiles in myspace

There are professionals called myspace designers who design unique Custom MySpace Layouts, MySpace Div Layouts, and MySpace Flash Layouts and so on. These professional MySpace designs are very much effective in business promotion. Your profile page in MySpace is the most important of all the other since this page provides you an opportunity to feature your products, services and also any award?s that you have won. Once the profile page is designed right, the business is all set to go. There are many professional myspace designers who provide effective myspace designs.

THE BENEFITS

Social networks encourage individuals to express their own views, opinions and ideas, providing them an opportunity to make a deep market research. Now you would have understood the importance of being in myspace if you are a business-man. There are also forums in myspace which can be utilized for business discussions. Though these forums are not popular as classifieds, there are many people who find time to checkout the things posted online.

GET INTO YOUR SPACE BEFORE IT?S LATE:

It is not late to get your business on myspace now. Getting into myspace is quite simple. Myspace is highly customizable. If you are not sure of what has to be done to spice up your profile in myspace, all you have to do is to just hire a web-designer. I you find difficulty in getting a web-designers; there are also a lot of professional myspace designers waiting to help you. ?Opportunity is often missed by people because it is dressed in common?. So let us conclude that myspace is not only for teens and college students but it is also for all you busy, businessmen. So myspace is a great marketing tool!

Jonathan Mac writes articles on Professional MySpace Design. More articles written by Jonathan Mac about Custom MySpace Layouts, Design for MySpace and MySpace Design can be found in the internet.

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Tagged with: • •
Jan 23

Twitterpated for Business Success: How To Use Twitter for Business

Twitter No Comments »

From a business perspective, social sites provide an opportunity to get in front of potential customers and influence buying decisions because online social networkers are three times more likely to trust their online community of peers over advertising when making purchase decisions.* And, according to a Nielsen survey, consumer recommendations are the most credible form of advertising with 78% of the respondents.*

So how do you use Twitter, the most celebrated social networking tool of the moment, and generate more business? Here is the formula I use for the clients that are using twitter. These same principles will work for every business because it’s not about the product or service you have, it’s about the people and creating a social buzz that will lead business to you.

Social marketing has grown exponentially especially over the last couple of years. From the beginnings of blogs, MySpace & FaceBook to networking sites like linked in and the newest star: Twitter.

What makes social marketing so popular? Simply put, human nature. We all want to feel like we are a part of a community whether it’s in the local community, like churches, teams etc. or in the online community like Twitter. Thanks to the internet, our sense of community can include people from across the United States and beyond our borders bringing us into the global community.

From a business perspective, social sites provide an opportunity to get in front of potential customers and influence buying decisions because online social networkers are three times more likely to trust their online community of peers over advertising when making purchase decisions.* And, according to a Nielsen survey, consumer recommendations are the most credible form of advertising with 78% of the respondents.*

In other words, if someone is recommended to your business by a co-worker, neighbor, friend or online network member, that person is 78% more likely to buy from your company. Because of this fact, 81% of people in marketing who were surveyed said they would be spending as much, if not more, on social media than they do (or did) on traditional advertising.*

So how do you use Twitter, the most celebrated social networking tool of the moment, and generate more business? Here is the formula I use for the clients that are using twitter. These same principles will work for every business because it’s not about the product or service you have, it’s about the people and creating a social buzz that will lead business to you.

First, of course, you need to set up an account in twitter, if you don’t already have one. When setting up your account be sure to add a photo of yourself or something representative of your business. Since the key to networking on twitter is to have followers, the photo will make people more likely to follow you. Also, add your location (for local searches), a link to your website (http://ideasthatwork.net) and brief information about your business. For a more professional look it’s best to have a custom background created for your twitter site.

Side Note: TweetDeck.com is an awesome tool to help you manage the twitter universe.

Here are some basics you’ll need to know before you start tweeting:

* a follower is someone who is watching your updates.

* following refers to the act of you following other people.

* the @ symbol is placed before a users name within the tweet to reply to another user, and this will show up in the main twitter stream

* the # (hashtag) is used to help you sort by topic. For example you can use #survivor to tweet with other Survivor fans.

* direct messages go only to the user you are messaging

Once you’ve got your account set up start by posting at least 1 tweet so people who see your profile will know what you’re about.

Next you’ll need to look for people to follow. If you are really in this to gain business referrals, I strongly suggest you don’t follow every person on twitter. Instead, do a search for key terms that describe your business. If you want to concentrate on the local market, use the city and state to for search terms. If you are a wedding planner, look for the search term “wedding.” This search can easily be done within twitter by using the search box at the top of your home page.

There are also well respected members of the twitter community that you’ll want to follow based upon your business. For example business owners may want to follow Business Week (@bizweek). If you’re a coffee lover you may want to follow Starbucks (@starbucks). MrTweet.com can help you find people you may want to follow, just remember you don’t have to (nor should you) follow everyone.

Once you are now following people, you’ll see that people will begin to follow you back and you’ll even see people following you that you didn’t follow first. (All these follows can get confusing, hang in there it gets easier with practice) Remember, you want to follow people who are prospective customers or can lead you to prospective customers. You should also follow people in similar businesses as long as they won’t directly compete with you (unless, of course, you want to see what the competition is doing!) And when people follow you, check their profile before following back. There are hundreds of thousands of people on twitter and not everyone is going to be in your target market.

Now that you’re building your list of followers, you need to start tweeting on a regular basis. You can give tips related to your business, some people put out famous quotes or jokes, others are focusing on the day to day events that they are focused on. I trade off between tweeting about optimization tweets, projects I’m working on, this day in history info etc. I also tweet about everyday stuff like having the forces of technology working against me – argh! The more real and transparent you are, the more people will like you and engage you in conversation.

Twitter is also very good for self promotion – to a point. Nothing is worse than following someone who only talks about their products, services or only passes on their own blog material or articles. It’s a good idea to “retweet” or pass along the good information that others post. Within the 140 characters you can post links to specific information located anywhere on the web, including your website. All you need to do is copy the “URL” or web address of the specific page you want to link and paste it into twitter. Many times you’ll find that the web address for the link is too long for twitter, takes up too much space. In that case you’ll need to use a site like tinyurl.com to make the link shorter.

One big part of twitter is getting involved, participating. You can sit there and read the twitter stream but when you start to reply to people you’ll begin engage others and bring them into your world. The next thing you know, people will be checking out your website and referring you (via twitter) to others. When you are truly involved you’ll really reap the benefits. And, if you are running web analytics on your website, you’ll be able to see the traffic that is referred to you from twitter, and how much of that traffic converts into business.

Once you’ve got the hang of “tweeting” you’ll want to use twitter in more ways like integrating twitter with FaceBook and adding the twitter stream to your website.

There is no doubt that the internet has forever changed word-of-mouth. The power of the people is now greater than ever and is a part of everyone’s daily life. By using twitter as a part of your online marketing campaign you’ll be able to influence the buzz about you and your company.

PS… you can follow me on twitter: @tkimsey

*”Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape,” JupiterResearch, March 2007

*Nielsen, “Word of Mouth the Most Powerful Selling Tool”

*TWI Surveys/Society for New Communications Research, (November 2007)

———————-

This article written by Teajai Kimsey, Interenet Marketing Strategist, Ideas That Work It may be reproduced and reprinted provided the author’s information including web link is kept intact.

Teajai “T J” Kimsey was the founder of Advanced Web Strategies Inc, (Beyond Web Design) an internet advertising agency serving over 300 clients with a full range of online services including web development, custom programming, search engine marketing and all channels of online marketing and marketing integration. After selling the company in 2007, Teajai began consulting clients on a variety of internet marketing issues.

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Tagged with: • • •
Jan 11

Twitter and your online business

Twitter No Comments »

Twitter was created in 2006 by Jack Dorsey. It has gained extensive notability and popularity worldwide. It is often described as the “SMS of Internet”.

Twitter is a free social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user’s profile page and delivered to other users who have subscribed to them (known as followers). Twitter extremely valuable to any e-commerce site.

Simplicity has played an important role in Twitter’s success. People are eager to connect with other people and Twitter makes that simple.

Online business

Most people shop online for convenience rather than customer service. And while inroads have been made into providing better customer service online, the personal aspect is often still missing. It?s the ability to have conversations with customers that makes Twitter extremely valuable to any e-commerce site.

ؠ

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Tagged with: • •
Jan 04

Blogging and How it Can Help Your Business

Blogging No Comments »

What is a blog? Blogging is a term which is used to describe the action of publishing content to a blog. The word blog is derived from the term weblog. A blog is a website that is upheld by an individual, which includes the consistent addition of entries. Blog entries can contain numerous different types of content. Some bloggers use their blogs for commentary, graphics, audio, or videos. The use of blogs is diverse. Some individuals use their blogs as a way to display their creative flare by displaying poems, lyrics, music, or other creative forms of expression. On the other hand, some individuals use their blogs as a journal or diary. Other blogs are used to express opinions or to discuss different subjects. The entries of the blog are normally placed in reverse chronological order, meaning that the most recent blog entry will be displayed first. The first entry that was created on the blog will be the last entry shown.

With the continuous growth and popularity of blogging, there are numerous different types of blogs. These blogs include:


Personal blogs: a blog maintained by an individual who uses their blog as a journal.
Corporate blogs: can be private or public for business reasons. Used to increase communication and modern culture in to the corporate setting.
Question blogs: a blog that offers answers to numerous different questions. Normally, question blogs provide a question submission tool for readers to ask various questions.
Video blog: A blog made up of videos is referred to as a vlog.
Link Blog: blog composed of links is referred to as a linklog.
Sketch blog: blog displaying sketches is referred to as a sketchblog.
Photo blog: a blog used to display photos, referred to as a photoblog.

Blogs can also be categorized by how they are posted. For instance, they can be categorized by the device used to post the blog. If you use your mobile device to manage your blog, the blog is referred to as a moblog. Blogs are also categorized by genre. If your blog focuses on a particular subject, you have a genre blog. These blogs include; politic blogs, fashion blogs, travel blogs, education blogs, or project blogs just to name a few.

Blogs have grown to an enormous amount of popularity over the past couple of years. Today, there are numerous of different websites dedicated to hosting blogs. These websites are known as blog communities.

For some people, the act of blogging has caused them unwanted attention or caused them to have unwanted circumstances. Blogging has resulted in numerous individuals becoming terminated from their jobs because of the content that their blogs contained. Content posted in your blog about your job, co-workers, products, or financial subjects pertaining to your place of employment could put your job in jeopardy. In other aspects, if you put too much personal information in to the content of your blog, you may be risking your own personal safety.

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Tagged with: • •
Jan 04

Blogging and How it Can Help Your Business

Blogging No Comments »

What is a blog? Blogging is a term which is used to describe the action of publishing content to a blog. The word blog is derived from the term weblog. A blog is a website that is upheld by an individual, which includes the consistent addition of entries. Blog entries can contain numerous different types of content. Some bloggers use their blogs for commentary, graphics, audio, or videos. The use of blogs is diverse. Some individuals use their blogs as a way to display their creative flare by displaying poems, lyrics, music, or other creative forms of expression. On the other hand, some individuals use their blogs as a journal or diary. Other blogs are used to express opinions or to discuss different subjects. The entries of the blog are normally placed in reverse chronological order, meaning that the most recent blog entry will be displayed first. The first entry that was created on the blog will be the last entry shown.

With the continuous growth and popularity of blogging, there are numerous different types of blogs. These blogs include:


Personal blogs: a blog maintained by an individual who uses their blog as a journal.
Corporate blogs: can be private or public for business reasons. Used to increase communication and modern culture in to the corporate setting.
Question blogs: a blog that offers answers to numerous different questions. Normally, question blogs provide a question submission tool for readers to ask various questions.
Video blog: A blog made up of videos is referred to as a vlog.
Link Blog: blog composed of links is referred to as a linklog.
Sketch blog: blog displaying sketches is referred to as a sketchblog.
Photo blog: a blog used to display photos, referred to as a photoblog.

Blogs can also be categorized by how they are posted. For instance, they can be categorized by the device used to post the blog. If you use your mobile device to manage your blog, the blog is referred to as a moblog. Blogs are also categorized by genre. If your blog focuses on a particular subject, you have a genre blog. These blogs include; politic blogs, fashion blogs, travel blogs, education blogs, or project blogs just to name a few.

Blogs have grown to an enormous amount of popularity over the past couple of years. Today, there are numerous of different websites dedicated to hosting blogs. These websites are known as blog communities.

For some people, the act of blogging has caused them unwanted attention or caused them to have unwanted circumstances. Blogging has resulted in numerous individuals becoming terminated from their jobs because of the content that their blogs contained. Content posted in your blog about your job, co-workers, products, or financial subjects pertaining to your place of employment could put your job in jeopardy. In other aspects, if you put too much personal information in to the content of your blog, you may be risking your own personal safety.

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Tagged with: • •
Dec 28

Social Media Marketing for Small Business Entrepreneurs

Social Media Marketing No Comments »

I was thinking the other day why I have enjoyed consulting with small business owners for so many years. Talk about reality shows. What is more real than talking to the person who created, owns and operates a business? They have made their dream a reality. It?s a whole different conversation and level of engagement from talking to a marketing or business development manager working for a small or mid-size company.

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Tagged with: • • • • •
Dec 14

Social Media Marketing – Using Facebook to Market Your Business

Social Media Marketing No Comments »

If you are considering social media marketing for your business, remember to emphasize the “social” more so than the “marketing.”

Why? Because social media users seek genuine communication, not marketing spin. Nowhere is that more apparent than on social networking sites like Facebook. To make the most out of your efforts to market with social media, you’d do well to get some advice from a marketing firm or, at the very least, read a few tips on how to use these sites.

Using Facebook and Other Social Networking Sites for Marketing

According to O’Reilly Media, Facebook demographics have shifted. Once thought of as an online hangout for high school kids and university students, it is now increasingly the networking site of choice for older groups.

In January, 2009, O’Reilly released its 2009 Facebook Demographics and Statistics report. The fastest growing demographic on Facebook is users aged 35 to 54. The growth in this demographic is off the charts – 276% in the last 6 months of 2008.

Users aged 55 and over are also discovering Facebook. This demographic jumped by 194% in the same time period. The younger crowd is still there though. The number of 25 to 34-year-olds using Facebook doubles about every six months.

Clearly, there are abundant marketing opportunities here. But you need to know how to approach your audience right.

Social Media Marketing is All About the Soft Sell

To start marketing on Facebook, create page for your business. Once you have established this page, you can build a list of fans. Fans can follow your business and receive updates whenever you add something to your page. The key is to add information of value so people don’t feel they’re being given a hard sell.

Use notes to tell people about upcoming trade shows or conferences you will be attending. Use the mini-feed to keep people connected to your blog. You can talk about new and exciting things in your company, without sounding like you’re selling.

Keep it interesting with photos and video clips. Not only will you promote your company, you will give your business real personality, and allow visitors to see the people behind the company name.

Create a group if you really want to personalize your contact with users. People join groups with specific interests, and moderating a group can help you reach a specific audience. Keep in mind that the group is an entity unto itself, and not a page about your business so it needs to be handled accordingly. Messages sent to the group are delivered directly to member’s Inboxes, so ensure that what you are sharing is of real value to people.

Keeping Up with Social Media Marketing

Herein lies the real challenge with social media marketing – upkeep. You cannot let your page get stale. But between writing blog posts, moderating a group, managing RSS feeds and just keeping up with the communication you generate, social media marketing can be very labour-intensive.

If you need help planning or managing your social media marketing strategy, a training course or online marketing consultant can help.

And remember, you only have one chance to make a good first impression. If you don’t handle your social media marketing right from the beginning, you could end up doing more harm than good. Take the time to learn how to do it right, so you can reap the benefits for a long time to come.

For more information on Social Media Marketing or SEO training visit wolf21

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Tagged with: • • • • • •
Nov 24

How Social Media Marketing Can Build Your Business

Social Media Marketing No Comments »

In conversation with other marketers, I am often asked how Social Media Marketing is useful to a website. I realize that not everyone understands how social media marketing (SMM) can affect a websites page rank, traffic, sales (the list could go on).

Content is an extremely valuable resource to all web users. By putting it to work for your website you can find yourself as the “Reliable Content Provider” also known as an “Authority” on that topic. You can use social media to give you that authority.

Recently, I implemented just a few of the social media techniques taught my Social Media Rockstars and promoted my website to top ten Google rankings – making it an authority site for a keyword related to my business. Here is my example of how social media marketing affects the natural search listing.

1. First, I had a business website that needed more traffic (what website couldn’t use more traffic). This is already a successful website for a few other keywords, but I wanted to spread the valuable content provided with this website.

2. I then researched a high traffic, low competition keyword that was related to my business website. You only want traffic that is looking or searching for what you can provide them. I do not want to falsely advertise with irrelevant content otherwise all my efforts with social media marketing would be a waste.

3. Next, I researched my market to find out what they were looking for and how I could best provide valuable content to the web searchers looking up that keyword.

4. Then I created multiple forms of content – content is information provided to a website searcher; this can be text, video, or audio. *Remember that relevant content is what you want to create.*

The content was broken down into one short video and 12 articles. 3 of the articles were 1000 words, and the remaining nine articles ranged from 300-500 words. Note: be sure that this content is in someway relating back to the main site that you wanted to increase traffic, sales, or reputation. Whatever your purpose, be sure that this content is helping.

5. Now you need to spread the content across the different social media sites. I added the larger articles to the more popular social media sites.

Of course the video went to you tube. And for the social media sites that allowed me to share a video along with my content I added the video to it.

These 12 articles and one video spread across 13 sites drove traffic back to my businesses website. The key here is to post your content on a site that has a high page rank. This will tell the search engines that the content is coming from a reliable and valuable source. In return, those high ranking sites give your site higher rankings (or a more trusted reputation) because it’s being promoted by a high ranking website. (Sort of like the popular high school student introducing the new kid – you start off on a higher social status).

Don’t stop there! With social media marketing you need to share the content. You can so this by using social bookmarking sites, posting the information to a blog and sharing the article links in a forum. People are always looking for free information. Share your free information with everyone you can. If it’s valuable and relevant to the web users you shared it with they will also bookmark it on social bookmark sites creating viral traffic.

Now if, you remember form the beginning my main purpose was to increase traffic to an already published website. I now have 12 articles, loads of social bookmarks, and a video linking back to my website. If I did my social media marketing correctly this will definitely increase the traffic coming to my business website.

But that’s not my only result: because I have all of these popular authority sites sending traffic my way, the search engines now see that I am providing valuable content. In return for providing this content and sharing it through social media marketing tactics I have boosted the listing placement of my original website. Now in the search results for my targeted keyword I have dominated the top 5 pages with articles, social bookmarks, videos, and more importantly my main business website.

With my recent efforts in social media marketing (with in the last month), I moved my business website from the 21st position in Google to the 8th. On top of that, I hold 14 other positions in the top 30 search results for my targeted keyword. All this and I didn’t use half of the resources available with social media marketing.

Social Media Marketing can be a powerful resource for building your business and increasing the traffic to your businesses website. Click here to learn more about social media amrketing

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Tagged with: • • • •
Nov 22

Social Media Marketing – Share Good News About Your Business During Bad Times

Social Media Marketing No Comments »

To secure new business in a tough economy, your company needs to appear stable and reliable. Social media marketing is one of the best ways to spread good news about your company and build an image of dependability and success.

The Role of Social Media in Enhancing Your Image

As the saying goes, image is everything. That statement is especially true during difficult economic times. As Rich Tehrani of TMCNet states in a recent article, people looking to make purchases want a company they can count on, and outward appearance is the key to creating an image of stability. Is he saying you should lie about the state of your company just to get sales? Absolutely not. What he’s saying is that you should play up the positive news to boost your image:

”… all companies need to over saturate the markets they serve with the best news they can create. This is regardless of how well they are doing. If sales are generally good now, it makes even more sense to focus on putting a halo around your brand to protect it from bad times which may or may not be ahead. Customer wins, new product launches, a new green data center, a widget that does something useful – if you have any of these, issue a release and try to get some positive media coverage.”

In addition to press releases, Tehrani suggests that companies continue marketing through a variety of means, including social media.

A Social Media Marketing Firm Can Build a Positive Profile for You

Social media sites present one of the greatest marketing opportunities for businesses that are interested in establishing a real relationship with their customers. That last phrase is of great importance – social media marketing will not work if you don’t get involved in a real and meaningful way.

What does that mean? You can’t just create a Facebook page and leave it at that. You need to become a part of the community that exists on the social media site, whether it be Facebook, LinkedIn or Twitter.

You need to analyze which sites are best for your type of business, and determine what kind of content will register with the people in these various online communities.

You also need regular communication so you can participate fully in the “social” aspect of these sites.

Marketing with social media is labour-intensive, but it is worth it. Fortunately, you don’t need to do all the work yourself. Online marketing firms that specialize in social media marketing can do all the legwork for you.

What a Social Media Marketing Firm Will Do

Your social media marketing partner will conduct the research you need to get started on the most widely used social media sites. The company will prepare content for you and make sure your pages are updated regularly. Their efforts will result in an authentic and positive online profile for your company.

Social media marketing is the next wave of online marketing. Catch the wave now and you’ll be able to ride out the recession and be in a stronger position when good times return.

For more information on Social Media Marketing or search engine marketing visit wolf21

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Tagged with: • • • • • • • • •
Nov 18

Facebook Business Applications and Marketing Tools – Even Create Your Own

Facebook No Comments »

The idea behind using a social networking site as Facebook as a venue for doing business is building a user base in the form of a community who respond to you as a person or to your product. If you just turn your page into one big advertisement, you are not going to get much in the way of a response. You need to educate people about the product without coming across as a hard sell.


You want to create the impression that you are here for socializing, not business. People will come to trust you and be more likely to buy your product or service if you can do this.


Facebook has built in tools which can be used to build your business. These include:

- Social Ads

- Pages

- Beacon

- Insights

- Platform

- Polls


These tools can help you to build awareness of your brand through this social networking site and bring in potential clients. Needless to say, you are going to have to learn to use them effectively. Read on to find out how to harness these tools to build your business using social networking sites.


You can learn how to take further advantage of these features by visiting the facebook website business section.


SOCIAL ADS


Social ads have a lot of promise for building your business since they can go directly to the news feeds of your Facebook friends. Anyone who is on your friends list will be able to get the word about your business right on their profile page.


This is also a very easy way of target marketing. You can control exactly who sees your ads – and target marketing is the way to get sales.


FACEBOOK PAGES


You can make a Face book page for a business, just as you would for yourself. This allows people to interact with and even become friends with your business. It is a great way to make a lot of people aware of your product and your brand who would not otherwise.


You know when someone becomes friends with your business on Facebook that you have a potential client; at the very least, they have shown some interest. People can interact with your business as they would with any of their other social networking site friends – they can leave comments and generally enhance the experience of a visit to your page.


You can use this social networking site to your best advantage by adding features that will appeal to your target market and fit in with the brand image you are aiming to create. Quizzes, games, a Facebook group and so on.


FACEBOOK BEACON


Like social ads, Facebook Beacon gives you the ability to build your business by promoting yourself via your Facebook friends news feeds. You can set Beacon to notify all of your Facebook friends whenever you have a new product available, or any other sort of news or information you would like to disseminate amongst your Facebook friends. All you need to do is to add a little code to your Facebook page (this can be done by copy and paste, so no need to panic).


This encourages more interaction with your page, the website of your business and your company in general. This also helps get the word out about your businesses product or service.


Do not fret that you will be mercilessly spamming your Facebook friends and invading their privacy – they can opt out of these updates at any time they choose. You of course have the same ability for Facebook Beacon updates from others.


FACEBOOK INSIGHTS


If you are using facebook as a method of promoting your business you will of course want to know just who is checking out your Facebook page, clicking on your ads and joining your friends list. Facebook Insights is a tool which can give you a lot more detail on these sorts of statistics, which can help you to evaluate the efficacy of your campaign.


Armed with this information you can make the call as to whether viral marketing is working in your favor. Word of mouth is one of the best means of advertising and Facebook can facilitate it on a large scale. Facebook Insights lets you figure out what parts of your campaign are working and which are not as well as giving you valuable demographic information which will help you refine your campaign further.


FACEBOOK PLATFORM


Facebook Platform is an exciting tool for business indeed. Programmers can use this tool to build programs which will work with Facebook and add to the usefulness and fun of your Facebook page. If people like what you have on your page, they will spread the word and this build your client base.


You can add all manner of different applications to your site using this platform. Many opt for games, quizzes and other interactive features. You can have a look at the Applications page on the Facebook site to get an idea what sort of things others are using the platform for. These kinds of features can really help you build your brand image; take advantage of them.


FACEBOOK POLLS


Facebook polls can be a great way to gather demographic information from people using the site. Since you can make the poll interactive and fun to use, you’ll have no trouble gathering data. Best of all, you can target your polling.


You can make sure your polls are targeted just where you want them to be since you already have access to some data such as marital status and age of your Facebook friends. This helps you keep your polling relevant.


Do not forget about these valuable tools – they can really help out your business.


Anyone who is willing to put in just a little bit of effort can make their own applications for Facebook. You just need to learn Facebook Markup Language – there are plenty of tutorials online which can help you learn the ropes of this quickly.


Remember to have a look through what is already out there in terms of Facebook applications before you develop your own. If everyone is already using a very similar application, not too many of your fellow facebook users will be enticed by it. Do something a little different if you want to grab the attentionof people.


CREATING APPLICATIONS FOR BUSINESS


With just a little bit of programming know how, anybody can make and distribute their own applications. You’ll be doing this to build your business and it can make a big difference. Applications can really draw in people and keep them on your site. Games are especially popular and can build your brand while keeping users engaged and entertained.


You would be unwise to neglect the use of these applications available to you through Facebook. They can help get the word out about your business – and that is why you made a Facebook page for your business in the first place, no?


You will also be building a sense of community amongst all of these potential customers which will help you get sales.


Here are a few tips for getting the best results from your applications:


1) Make it relevant

In marketing, relevancy is everything. If your potential customers can not get into it, or if it is unclear how the application ties into your product or service, rethink your application.


2) Privacy policy

Even if they are on facebook to socialize, people still want their privacy to be respected. This is why there are friend lists and groups, to which one must be invited. Privacy is a natural human desire and Facebook facilitates this while still allowing for socialization. Remember to respect the privacy of users and retain that trust you have worked so hard to build with them.


3) Free distribution

Once your application is finished and ready to go, you will distribute it. You can do this by listing it on the site along with all of the other Facebook applications and then invite others to install it. If your facebook friends like your application, they will spread the word.

Leon Edward at his internet home business website helps people to start, build, market and promote internet based home businesses.


Leon also helps provides public speaking tips, self confidence techniques at his personal development training website at www.awesomesuccess.org

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Tagged with: • • • • • •
Previous Entries
preload preload preload