Jan 19

Some Powerful Tips for Blog Online Marketing to Build Successful Blogs & Earn Money on the Internet!

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Now, I am going to give you 9 powerful tips you must take into your action seriously for your blog online marketing. With those tips, you can build highly successful and profitable blog online and earn money on the internet. All you have to do is to take those tips in your action and marketing plan seriously.

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Nov 22

The Latest Internet Marketing Tool – New Facebook Marketplace

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Facebook first introduced the Marketplace application in mid 2007 as a way for people to post classified listings on the site. Now Facebook has launched its new, updated Marketplace. This time the Marketplace is powered by a company with a funny name, Oodle. Despite the name they are a big online classifieds company founded by former Excite and eBay executives. Oodle has built a completely new version of the Marketplace focused on giving people a place to buy, sell or give things away to the people they know.

This Facebook Marketplace Guide is a practical Step-By-Step Guide for all of you who want to learn how to sell your items effectively on the new Facebook Marketplace.

Using the Facebook Marketplace you can sell, give away, buy, ask or search for anything you want. You can also use the Marketplace to support your favourite charities by selling your unwanted goods for a good cause. Additionally, you can see what your friends are buying and/or selling. Facebook users can post their Marketplace listings free of charge. Your listings will be viewable to millions of Facebook Marketplace users worldwide. If you have previously used the old Facebook Marketplace, you should see it bookmarked in the lower left hand corner of your monitor. And, if you had active listings in the old Marketplace, you should be given the option to transfer them to the new Facebook Marketplace. If you have not used the Facebook Marketplace application before, you can find it here: facebook.com/marketplace.

Ok, let’s get down to business. As I mentioned, this is a

Step-By-Step Guide how to sell in the Facebook Marketplace effectively

So, here we go:

Step 1 – Take a Photo

Grab your digital camera and take a nice close-up picture of the item that you wish to sell. It is best to shoot against a light, solid background. Transfer your photo to your computer as a JPG-file. If your item is something that can’t be presented with a photo, don’t worry, you can still get it listed.

Step 2 – Log On

Log on to your Facebook account and fire up the Marketplace application. Just click the Applications menu in the lower left hand corner of your screen and choose Marketplace. You are greeted with the Marketplace welcome screen.

You have four main options at your disposal:

Sell It Sell for a Cause
Give It Away and
Ask for It

In this guide we are concentrating on the Selling-for-Money side of things, so you may leave the screen as it is and write a short description of your item in the box where it says “Sell something to make extra cash.” When you click the box it will change into “Yourname” is selling..?. Write your main headline for the listing here. After writing your headline description, click the blue Post-button.

Step 3 – Write Your Advertisement

After you have written your headline for the listing you are presented with a new screen with more options related to your listing. Write a punch line type of a description in the box “Why are you selling it”?. You could write “I need money to buy more stuff.” but, even though it might be the case, I don’t think it would get your listing noticed. Consider this space as your sub headline for the ad. Write this description like you were working in an advertising company. Or, if you feel more conservative, just describe your item as funky as possible. You have two lines to hit the point.

Next, state your asking price in the Price-box. You know what its worth.

Write your location. This is a must. Just write in your city.

Choose a category for your item. At the time of writing this book, there are only the following 13 categories available:

Baby & Kid Stuff
Books & Magazines
Cars & Vehicles
Clothes & Accessories
Collectibles
Computers & Accessories
Electronics
Furniture
Home and Garden
Musical Instruments
Sporting Goods, Bicycles & Equipment
Tickets
Everything Else

If you can’t find a suitable category for your item, you can always choose Everything Else, however it is not a very good category to be listed under.

In the next box you can provide a wider description of your item. Here you have more room than just two lines. Describe your item with as much detail as you can. You know, size, colour, condition,.. those sort of things. But, don’t stress yourself too much with this; you can always change it later. Once you have created the best advertising text ever, hit the Browse-button to locate your photo from your computer, USB stick or where ever you think you saved it in Step 1. Yes, I know, … I can never find my images either. Don’t panic though, you have time to locate it; the screen isn’t going anywhere.

You found it? Good! Actually, you can upload two photos if you wish. For instance if you are selling a book, it is a good idea to upload both front and back covers. You can upload even more images later on, but for the sake of this exercise, one is enough.

Tick the Terms of Use-box and click the Submit-button.

Step 4 – Rather Unnecessary Step

The next screen has your details on it and your only option is to click the Continue-button. I really don’t know why this screen exists, but since it does all we can do is click the button.

Step 5 – Publishing

Next you will get a screen asking if you want to publish this listing in your own Facebook profile. This is a good idea. You will get a choice for a Full, Short or a One Line description. I would recommend you’d choose the Short-option. You may tick the Always do this for Marketplace-box if you wish to use this same option every time you list something. So, if you wish to publish this listing on your profile, click the Publish-button, but if you only want it to appear in the Facebook Marketplace, choose the No, Thanks-button.

Step 6 – Promotion

This step is your first chance to advertise your new listing. This is also a good idea. You can Recruit Friends to Promote your Listing in their News Feed. You can add up to 5 of your friends by clicking on their pictures. You can also choose them by writing their names in the Find Friends-box. Once you have chosen your friends who might be interested in promoting your listing, click the Send Request-button; or if you don’t want to bother your friends this time, choose Skip.

Step 7 – Personal Marketing Message

You will be presented a confirmation screen with your details. You can add a personal message to this post by clicking the blue Add Personal Message-hotlink. If you don’t want to add your personal message, just click the Send-button. You also can cancel this message altogether by clicking Cancel.

Step 8 – Done!

Congratulations! You have listed your first item on the Facebook Marketplace. Listings take approximately 30 minutes to be included in the search index.
You will be presented with the screen titled “Manage My Listing: Active”. Here you can review your listing and, if you wish to make any changes click the Edit Details-hotlink in the light green bar. You can also delete your listing as well as promote your listing with a Facebook Ad. I will not get into details how to produce Facebook Ads in this book. That topic, among many other good ones, will be fully covered in my Facebook Advertising Guide.

That’s it, you’ve done it! Good work! Thank you for reading so far.

Additional, good to know stuff:

Editing Your Listing

You can easily edit your listings after you have published them. Just click the Edit Details-hotlink on the screen mentioned in the Manage My Listing -page, and you will get pretty much the same screen as when you were writing the listing in the first place. You can change every detail of your listing here as well as upload more images if you wish. It is a good idea to show as many images as you can.

After you have made your changes in this panel click the Submit-button to get your listing updated. You will again be presented with a useless confirmation screen as seen. Just ignore it, and click the Continue-button.

Next, you will be asked if you wish to publish this updated listing on your Facebook profile as in Step 6. You may choose to publish again, or you may just click the No, Thanks-button.
Finally, you will see your updated listing on the “Manage My Listing”- screen.

Managing Your Facebook Marketplace Listings

You can easily manage all of your Facebook Marketplace listings in one convenient location. If you click the My Listings-hotlink in the Marketplace menu, you will see your current listings. This is your place to manage all your listings. You can add more listings, edit them and after you have sold your items you can delete them.

As I mentioned earlier, you can also sell your items for a cause or you can give them away for free (don’t know why, but you can). You can also find something you need for yourself. These functions are not covered in this book, but I’m sure you’ll manage them with the principles covered here.

Ok, I hope you enjoyed this Facebook Marketplace Guide. I wish you luck in selling your stuff through Facebook. I sold my first item, an awesome Jimi Hendrix Wah-Wah guitar pedal in just 3 days.

Best regards,
Kris Olin, MscBa, marketing

This Facebook Marketplace Guide is also available as a fully illustrated PDF-version.
You can download it FREE: www.facebook-advertising-marketing.com

Kris Olin is a Web Designer from Brisbane, Australia specialised in Web 2.0, SEO, Digital Publishing, Social Media Marketing, Internet Promotion Strategies, Blogs, WordPress, Google AdWords and Web Graphics. Kris also does company consultations, training and provides website hosting solutions. Website: http://www.krisolin.com

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Nov 19

The Advantages Offered by Social Media Marketing to Any Internet Marketing Campaign

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Social Media Marketing is the process of promoting your website or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.


Social Media Optimization has been defined as the process of refining a website (optimizing it) so that its awareness and content are easily spread through social mediums and online communities by users and visitors of the website.


Social Media Marketing is a great addition to any traditional SEO work that you do, but it’s not a substitute. It’s an excellent way to get people to come to your site to take a look at what you have to offer and it isn’t difficult to implement. It’s fast becoming one of the most effective ways of marketing online.


Social Media Marketing is the new buzzword online, and social media sites are becoming increasingly more popular. It’s a very effective way of attracting links to your site and is very cost effective when compared with paid advertising and other forms of online marketing. And the rewards can be much greater.


Social Media Marketing is a great way to build long term sustainable, natural social media traffic and search engine rankings. Social networking in particular, creates a conversation with your target audience, providing you the opportunity to virally market your website through the chatter that can be created.


Social Media is better than branding and customer service because of the interaction it provides with your customers. It does not provide instant results and it will take some time before you will realize its effectiveness; however, its power lies in its ability to engage the right kind of participants and is about maintaining your brand and your reputation.


Social Media Marketing provides an easy way to build back links but it certainly doesn’t replace making titles unique or setting up a good internal linking structure. Another way to view social marketing is as word of mouth, but at the speed of sound.


Social Media also afford the long-term opportunity for companies to develop and use online networks for providing information their customers find interesting, or amusing, or useful. Social media shouldn’t be about how many people you can engage, but about how engaged can you make those people.


It changes the dynamics of not only marketing but business and Social Media marketing campaigns can include a variety of components and platforms.


It’s important to remember you can’t simply launch a Social Marketing campaign and assume your target audience will find you and engage in a conversation. It takes time and effort to establish a relationship and eventually gain the trust of the target audience.


Social Media can help you achieve results, either directly, by delivering information that leads visitors to your site, or indirectly, if the links provided are found by the search engines and give your pages a boost in regular search engine rankings.


Social Media Marketing isn’t intended as a replacement for traditional marketing and is not the final frontier of marketing, as we know it, but offers many advantages to the Internet Marketer.

Bob Withers is a professional sales and marketing person with over twenty years in the field. He has also turned his sights on network marketing to apply his trade. If you want to get in touch with Bob or learn more about sales and marketing please visit:
Free Sales and Marketing Advice

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Nov 18

Viral Internet Marketing: Why Viral Content is Great

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The term viral content may conjure up ideas of computer hackers and crashes, but it is actually a positive feature of the web. It refers to information published on the internet that can be easily spread across the globe. Such content can take almost any form and include media substance beyond basic text. However, it must be something that others want to view, talk about, and share.

Viral content stems from the advertising technique known as viral marketing. This method is used to spread brand or product awareness through pre-existing social networks. When applied to the internet, this technique expands many times over. Social networks are no longer limited to face-to-face meetings. In fact, entire sites have been created for virtual social networking. Thus, when viral internet content spreads, it can spread to millions of users who participate in these networks.

Viral content has great marketing potential as it draws traffic to blogs and websites.

The content itself is usually free to view. Money is not made by the actual feature. Rather, it is used to promote a product or draw viewers to ads on the same site.

The key to viral content is that it is easy to understand. If one person ?gets it? the odds are that others will too. That?s why images and videos are especially popular forms of viral content. Successful viral content must also be current. The more it is related to popular culture, the more people will be interested in it. However, the moment the feature becomes outdated, it will stop spreading.

Viral content is usually short and sweet. People have short attention spans and seem to prefer items that can be viewed quickly. A video may be no longer than a few seconds, or an article may take up half a page. Items that are too long can cause viewers to lose interest. This means they will be unlikely to share the content with anyone else, and the virus will not spread.

Lists are a popular form of viral content. They meet all of the aforementioned standards. Lists are generally short, easy to read, and simple to understand. Most good lists are well-researched and contain supporting information. When focused on an interesting topic, they can become quite popular. Thus, people will start to share a good list with others.

Interactive content is also very popular. Games, quizzes, and polls are great ways to let readers interact with your content. Additionally, letting viewers leave a comment makes them feel like they are a part of the feature itself. Those sites that allow outside contribution have become some of the most popular on the web. Consider Wikipedia, a site where anyone can post their ideas, or YouTube, which lets viewers post their own videos.

Viral media has been greatly impacted by the social web revolution. New networks that allow users to easily share links and reviews have made viral media even more prolific. This eventually creates a snowball effect as a ?viral? article or video is repeatedly passed along from one person to several more. Thus, effective viral content takes advantage of these social sites by providing easy links to users so they can copy the feature to one of these social bookmarking sites, such as Digg or Twitter, or an RSS feed. Most sites also let you share content with friends via e-mail.

Viral content essentially spreads like a biological virus. This means it is reproduced at an exponential rate. Users may not even realize they are spreading viral content. Most of the time they are just trying to share something interesting or amusing with a friend. This makes it all the more effective as a marketing technique. The more people who participate, the faster the content will spread and the more publicity a site will generate.

For More Free Information visit Viral Internet Marketing

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