Jan 23

Twitterpated for Business Success: How To Use Twitter for Business

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From a business perspective, social sites provide an opportunity to get in front of potential customers and influence buying decisions because online social networkers are three times more likely to trust their online community of peers over advertising when making purchase decisions.* And, according to a Nielsen survey, consumer recommendations are the most credible form of advertising with 78% of the respondents.*

So how do you use Twitter, the most celebrated social networking tool of the moment, and generate more business? Here is the formula I use for the clients that are using twitter. These same principles will work for every business because it’s not about the product or service you have, it’s about the people and creating a social buzz that will lead business to you.

Social marketing has grown exponentially especially over the last couple of years. From the beginnings of blogs, MySpace & FaceBook to networking sites like linked in and the newest star: Twitter.

What makes social marketing so popular? Simply put, human nature. We all want to feel like we are a part of a community whether it’s in the local community, like churches, teams etc. or in the online community like Twitter. Thanks to the internet, our sense of community can include people from across the United States and beyond our borders bringing us into the global community.

From a business perspective, social sites provide an opportunity to get in front of potential customers and influence buying decisions because online social networkers are three times more likely to trust their online community of peers over advertising when making purchase decisions.* And, according to a Nielsen survey, consumer recommendations are the most credible form of advertising with 78% of the respondents.*

In other words, if someone is recommended to your business by a co-worker, neighbor, friend or online network member, that person is 78% more likely to buy from your company. Because of this fact, 81% of people in marketing who were surveyed said they would be spending as much, if not more, on social media than they do (or did) on traditional advertising.*

So how do you use Twitter, the most celebrated social networking tool of the moment, and generate more business? Here is the formula I use for the clients that are using twitter. These same principles will work for every business because it’s not about the product or service you have, it’s about the people and creating a social buzz that will lead business to you.

First, of course, you need to set up an account in twitter, if you don’t already have one. When setting up your account be sure to add a photo of yourself or something representative of your business. Since the key to networking on twitter is to have followers, the photo will make people more likely to follow you. Also, add your location (for local searches), a link to your website (http://ideasthatwork.net) and brief information about your business. For a more professional look it’s best to have a custom background created for your twitter site.

Side Note: TweetDeck.com is an awesome tool to help you manage the twitter universe.

Here are some basics you’ll need to know before you start tweeting:

* a follower is someone who is watching your updates.

* following refers to the act of you following other people.

* the @ symbol is placed before a users name within the tweet to reply to another user, and this will show up in the main twitter stream

* the # (hashtag) is used to help you sort by topic. For example you can use #survivor to tweet with other Survivor fans.

* direct messages go only to the user you are messaging

Once you’ve got your account set up start by posting at least 1 tweet so people who see your profile will know what you’re about.

Next you’ll need to look for people to follow. If you are really in this to gain business referrals, I strongly suggest you don’t follow every person on twitter. Instead, do a search for key terms that describe your business. If you want to concentrate on the local market, use the city and state to for search terms. If you are a wedding planner, look for the search term “wedding.” This search can easily be done within twitter by using the search box at the top of your home page.

There are also well respected members of the twitter community that you’ll want to follow based upon your business. For example business owners may want to follow Business Week (@bizweek). If you’re a coffee lover you may want to follow Starbucks (@starbucks). MrTweet.com can help you find people you may want to follow, just remember you don’t have to (nor should you) follow everyone.

Once you are now following people, you’ll see that people will begin to follow you back and you’ll even see people following you that you didn’t follow first. (All these follows can get confusing, hang in there it gets easier with practice) Remember, you want to follow people who are prospective customers or can lead you to prospective customers. You should also follow people in similar businesses as long as they won’t directly compete with you (unless, of course, you want to see what the competition is doing!) And when people follow you, check their profile before following back. There are hundreds of thousands of people on twitter and not everyone is going to be in your target market.

Now that you’re building your list of followers, you need to start tweeting on a regular basis. You can give tips related to your business, some people put out famous quotes or jokes, others are focusing on the day to day events that they are focused on. I trade off between tweeting about optimization tweets, projects I’m working on, this day in history info etc. I also tweet about everyday stuff like having the forces of technology working against me – argh! The more real and transparent you are, the more people will like you and engage you in conversation.

Twitter is also very good for self promotion – to a point. Nothing is worse than following someone who only talks about their products, services or only passes on their own blog material or articles. It’s a good idea to “retweet” or pass along the good information that others post. Within the 140 characters you can post links to specific information located anywhere on the web, including your website. All you need to do is copy the “URL” or web address of the specific page you want to link and paste it into twitter. Many times you’ll find that the web address for the link is too long for twitter, takes up too much space. In that case you’ll need to use a site like tinyurl.com to make the link shorter.

One big part of twitter is getting involved, participating. You can sit there and read the twitter stream but when you start to reply to people you’ll begin engage others and bring them into your world. The next thing you know, people will be checking out your website and referring you (via twitter) to others. When you are truly involved you’ll really reap the benefits. And, if you are running web analytics on your website, you’ll be able to see the traffic that is referred to you from twitter, and how much of that traffic converts into business.

Once you’ve got the hang of “tweeting” you’ll want to use twitter in more ways like integrating twitter with FaceBook and adding the twitter stream to your website.

There is no doubt that the internet has forever changed word-of-mouth. The power of the people is now greater than ever and is a part of everyone’s daily life. By using twitter as a part of your online marketing campaign you’ll be able to influence the buzz about you and your company.

PS… you can follow me on twitter: @tkimsey

*”Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape,” JupiterResearch, March 2007

*Nielsen, “Word of Mouth the Most Powerful Selling Tool”

*TWI Surveys/Society for New Communications Research, (November 2007)

———————-

This article written by Teajai Kimsey, Interenet Marketing Strategist, Ideas That Work It may be reproduced and reprinted provided the author’s information including web link is kept intact.

Teajai “T J” Kimsey was the founder of Advanced Web Strategies Inc, (Beyond Web Design) an internet advertising agency serving over 300 clients with a full range of online services including web development, custom programming, search engine marketing and all channels of online marketing and marketing integration. After selling the company in 2007, Teajai began consulting clients on a variety of internet marketing issues.

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Jan 19

Getting Started With Twitter

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What Is This Twitter You Speak Of?

So what is Twitter and how can it be of benefit to you or your business? Twitter is a free online micro-blogging application which gives you the ability to send out short messages (up to 140 characters) called ?tweets? to people who are following you on Twitter. You can send tweets either through your computer or by using your cell phone via a text message. These tweets/messages can be about anything you want and they can include links, as well. Making Twitter even more useful is the ability to send a direct message to someone you are following (this is done by entering @username at the beginning of your message) or replying to someone?s tweet with your own. You would be surprised how common it is to reply to someone?s message then to have someone who is either following you or the person you sent the reply to reply to your initial message and so on.

People can follow you and your tweets by first signing-up for their own free Twitter account at the Twitter site then adding you to their list of people they are following. Once you have created your account, you can either check your Twitter page (your own personal page which appears after you sign-in at the Twitter home page) for any of your friend?s new messages or you can send out your own. But it is much easier, in my opinion, to use one of the many online or desktop applications which give you the ability to do all of this and more.

Twitter As A Communication Tool

Twitter is a quick and easy way to communicate with family, friends, business associates, and also within a company setting. Being an online service, Twitter is available to anyone with online access. All you have to do is login to your account through any number of third-party applications developed for Twitter or through the Twitter site and you are ready to go. Within a company setting, employees could have a Twitter account created for them with the option to have their messages protected. This means only people they (or you or the person in charge of creating the Twitter accounts) approve will be able to send and receive messages from them. The same thing could be done using an instant message program but with Twitter, there would be no software to install and it would be accessible from anywhere with an online connection. Additionally, the person who is in charge of the Twitter accounts will have the power to control who is and who isn?t part of this private Twitter network.

Even though there are tons of online communication applications available, Twitter can also be used as a way for people who are collaborating on a project to stay in touch with one another regardless of where they are. And depending on which third-party application they are using to Twitter with, these conversations can be saved for future reference. There are even some third-party apps which you can use to send files up to 10MB to anyone you are following as long as they are using the same application, that is. Still, a handy feature to have and one which may become a feature of Twitter if there?s a big enough demand for it.

Marketing With Twitter

Here in lies the great thing about Twitter from a business perspective: the marketing potential it offers users. Sure, it is great to send messages and chat using Twitter, but it can also be a great marketing tool if used correctly. Have some breaking news you want to get out quickly? Send it out as a Tweet. Made an important update to your blog or web site? Let people know about it instantly with a Tweet. Want to promote your project, book, movie, whatever by giving away a free download or preview? Send out a Tweet with a URL to the free download. Only want to market something to certain individuals you are following? Simply enter their username preceded by the ?@? and you are set.

Another simple marketing tool available with Twitter is the ability to befriend people who are following someone you already follow. While this practice could backfire on you if you begin to add everyone you find following someone you are following, be picky and just befriend those who either share similar tastes that you do or work in the same field as you or already follow many of the same people you do. Otherwise, you could come off as a spammer which will be a hard image to shake.

Twitter Now And Beyond

Twitter represents a fundamental change in the way people communicate online. There have always been instant messengers and they have their place and purpose but they don?t offer the one thing which sets Twitter apart and that is the ability to instantly communicate with either a couple of people or potentially thousands without the need for proprietary software. No need to download this piece of software in order to communicate with this person or that organization.

Much like how blogging has become a staple of today?s society, Twitter and ?twittering? is on the same path to becoming ingrained in today?s culture despite only being around for less than two years. So simple in its execution, powerful in the marketing opportunities it offers, and ease of use, Twitter will be one of the top web technologies to gain worldwide prominence in 2008.

The Geek Entrepreneur is Wesley Craig Green, an entrepreneur who is a publisher, owner of an online classified ads network of sites, two web sites focusing on independent and digital comics and graphic novels. You can learn more about me at my Geek Entrepreneur blog which is dedicated to entrepreneurship, blogging, inspiration, technology, and small business.

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Jan 15

Everyone is All A-twitter About Twitter

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I personally have been Tweeting for a few months. But I use the phrase “tweeting for a few months” loosely. I haven’t been all that consistent with it, and I definitely didn’t have a strategy. I just thought it was kind of cool.

Recently I’ve started paying more attention to it for a few reasons; my mother-in-law was at a librarian conference recently and attended a session on Twitter. I got into a conversation with her about it, and then the next day I saw John Reese’s email about Twitter. It seems like there is a lot of twittering about Twitter going on. What is Twitter?

According to the Twitter FAQ, “Twitter is for staying in touch and keeping up with friends no matter where you are or what you’re doing.”

Wikipedia says, “Twitter is a free social networking and micro-blogging service that allows users to send updates via SMS, instant messaging, email, to the Twitter website, or any one of the multitude of Twitter applications now available”.

Basically Twitter asks the question, “What are you doing?” and allows you to send a short update (your tweets are limited to 140 characters) to your followers (family, friends, colleagues, customers, potential customers etc).

Twitter allows you to send and receive updates (also called tweets) via your browser, email, instant messaging clients and SMS (using your cell phone). No matter where you are, you can tweet!

I haven’t been following Twitter since day 1, so I’m not going to comment on it’s evolution but I will speculate that as its popularity grows, as more and more marketers use it, 2 things are inevitable:

1. Rules on Twitter etiquette will continue to evolve as we learn what we like and dislike about it, and as we respond to the inevitable abuse of Twitter (don’t mean to sound negative but it happens with each exciting new opportunity ‘ people end up abusing it).

2. More and more companies will jump on board and try to get in on the conversation.

Start Twittering, (or is it Tweeting?)

Remember, when you first join Twitter, it can feel like a lonely place. When you aren’t following anyone and no one is following you, you may find yourself asking “what is the point?” I’ve heard so many people say they just don’t get it. In fact, I’ve said that myself.

The key is to find the Tweets you want to follow so you can keep your finger on the pulse of your niche. The next key is to start building your followers. More on that in a minute.

How can Twitter help your business?

The more contact you have with a potential customer, the more likely you are to get their business. You can stay “top of mind” through Twitter. Let them know what’s new in your industry, in your company etc. You become a source of quick news flashes for them.

Here are just a few of the benefits of Twitter: – It reminds people that you exist

- It shows people you have something to say

- It shows them that you are human

- It allows you to mention new offers, sales and breaking news immediately

- It allows you to form a more casual relationship

- You can use Twitter to promote your social bookmarking submissions.

- You can ask for referrals, suggestions, feedback and help, and people will respond.

Twitter is also fun and is contributing to the new language we are constantly developing. For example “Twitterference” ‘ the intrusion of twitter updates on your phone making it hard to have a conversation on your phone.

Finding Followers:

Start by reaching out to your friends, family, mailing list etc. You can also add your Twitter link to your email signature line; add links to your website and Blog. Mention your Twitter account in your newsletter.

Twitter Rules

One cardinal rule (that is in your best interest to follow): if you use Twitter as a pure sales tool, you will lose followers quickly. As with all forms of social media, it is about creating a conversation and sharing news ‘ it’s not all about you shoving your sales message down their throats.

Tweets are limited to 140 characters. This is to allow them to be easily sent over mobile SMS systems.

You aren’t able to embed HTML with the exception of hyperlinks. (But they are no-follow links, so they won’t help you in your SEO quest for backlinks) Bonus: Twitter automatically uses the TinyURL service to shorten links.

Don’t tweet too much, or too little. There is no magic number and it varies according to your audience. Some people say don’t update more than once per hour. Others say not more than once or twice a day. I tend to be in the once or twice a day camp. If there is breaking news and some days you just have to update more often then it’s OK. If your tweets are valuable information people will be more tolerant of frequent updates.

On the other hand if you are too quiet, people have nothing to follow so make sure you find that balance and tweet just enough to keep people informed but not annoyed.

Don’t forget that your profile shows a history of all your tweets, so if a new person comes along and sees that you don’t have many tweets they may decide you aren’t worthy of following. Also if your past tweets aren’t informative or interesting, you lose some potential followers.

You’ll find that sometimes you get involved in personal conversation with someone. Try to avoid doing too much of this. Not everyone will be interested in your personal communications. If you do need to do this, put the @ symbol in front of somebody’s name ‘ this indicates that this message is for them.

One thing to keep in mind about personal conversation tweets – some people who are following you may not be following the person you are talking to. This means they get only one half of the conversation. One suggestion is to word your tweet so that spectators have an idea of what you are talking about. That way, they can feel more included in the conversation.

Trust and Twitter

With so much hype in marketing, people are really looking for a company that can trust. You can build trust with prospects by allowing them to get to know you, and by providing them with information. Twitter allows you to do just that.

A great tip: look at your own Tweet history ‘ is the information valuable, does it build trust? Would you want to follow yourself?

Get tweeting!

It may take some trial and error, and you probably want to check out what others are tweeting about to get a feel for the style. But don’t spend too long lurking ‘ check it out and then jump on in.

Jennifer Horowitz is the Director of Marketing and co-owner of http://www.EcomBuffet.com Since 1998, her expertise in online marketing and Search Engine Optimization (SEO) has helped clients increase revenue and achieve their business goals. Jennifer has written a downloadable book on Search Engine Optimization and has been published in many SEO and marketing publications.

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Jan 11

Twitter and your online business

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Twitter was created in 2006 by Jack Dorsey. It has gained extensive notability and popularity worldwide. It is often described as the “SMS of Internet”.

Twitter is a free social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user’s profile page and delivered to other users who have subscribed to them (known as followers). Twitter extremely valuable to any e-commerce site.

Simplicity has played an important role in Twitter’s success. People are eager to connect with other people and Twitter makes that simple.

Online business

Most people shop online for convenience rather than customer service. And while inroads have been made into providing better customer service online, the personal aspect is often still missing. It?s the ability to have conversations with customers that makes Twitter extremely valuable to any e-commerce site.

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Jan 07

How to Use Twitter for Marketing

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Twitter is a relatively new web 2.0 site that is starting to gain a lot of popularity. That means that a lot of people have heard of it but it is also quite common to run into people who haven’t heard of it.. yet. Twitter.com is this social site that encourages users to post often about what they are currently doing.

A lot of people are using it to improve their marketing reach, by being an active twitterer they gain followers who are interested in what they got going on. This means people being exposed to their updates on a regular basis. For example, if you have hundreds of followers in Twitter and you decide to post an affiliate link, that means that hundreds of people have instantly been exposed to your offer. In this article I will discuss ways to maximize Twitter for your marketing, and also a big mistake to be aware of.

In order to have a fan base per say of followers in Twitter you must be able to keep their interest in you and what you are doing now. “What are you doing?” is the whole foundation of what Twitter is about in the first place. Make sure to post daily if not several times throughout the day updates about what you are doing. The magical thing behind this is that many of your contacts will be able to feel like they know you so much better, will trust you more, and feel much more comfortable about working with you. On the other hand, when you follow others you can learn about them and their possible needs.

The big mistake to watch out for is only posting affiliate links or offers on your Twitter page. This looks like Spam and many people will see you as just abusing Twitter for your own personal gain. Think of it this way, if you would not want to invite your friends or family to keep up with you via Twitter then you are going about it all wrong. As with anything you send out or provide, ninety percent should be content and ten percent (at most) advertising. So this concept is quite simple… constantly post throughout the day what you are doing.. it is usually very simple and only takes a few seconds to post! Secondly, if you write articles or provide content online, provide a link for those in your Twitter posts. You may post many things within one day, but the last thing you post for the day is usually the most important because it will be there the longest. This means that your last post for the day should very well contain a link that you want your followers to see before your start Twittering again the next day!

Another part of Twitter is contributing. As with any social site it should be a give and take relationship. Notice that give comes first… the more you give the more people will want to work with you and the more attention you will receive. Make sure to read and follow other users in Twitter. If you read something interesting or helpful then make sure to reply and say so, or even put a link for it on your Twitter so that you are directing others to more quality content. This can also be as simple as connecting with other users, if they know you are reading their Twitter page they will be much more likely to check out what you have going on too.

To get started in Twitter you should first invite contacts who aren’t using Twitter and also find contacts who are already using Twitter so that you can start following them and also start getting people to follow you. Twitter has a nice invite and find feature that makes this incredibly easy. To grow your reach even more you can start following people who follow or are followed by the people who follow you.. or that you follow. You might need to read that sentence again.. but basically you can find other users to connect with that are already connected to other users.

Now for a big tip. If you really want to maximize the potential with Twitter, you should make sure to take advantage of any plug-ins or sites that support Twitter. Here are three, but I’m sure there will be many more in the future if not already. Squidoo allows you to input your Twitter account info into your Squidoo account and then it can automatically post updates to your Twitter account when you create or update Squidoo lenses. Facebook has an application called Twitter, it automatically updates your Facebook status when you make a Twitter post. The other tool is a free WordPress plug-in called TweetMyBlog that allows you to create a two-way connection from your blogs to Twitter. TweetMyBlog allows you to use a widget on your Wordpress blogs that will display your current Twitter feed.. that way all visitors to your blog can look at the widget and see a running feed of your latest Twitter posts. If they click on that they will be brought to your Twitter page. In addition, when you make a new post to your blog, TweetMyBlog will automatically make a post to your Twitter page with a link to your latest blog post. Imagine the extra exposure you can receive by using these tools that help people see more of what you are doing.

Lastly, have fun! Twitter is a social site… so interact and enjoy!

Darren Olander is dedicated to teaching others how to create a success online through internet network marketing strategies. He is a site owner, article writer, coach & marketing consultant enjoying the benefits of working full time from home. Learn more about him at http://www.darrenolander.com

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Dec 30

What is Twitter Website Traffic Exposed ?

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Dec 22

Micro-Blogging on Twitter

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There’s a hot new trend going on right now and it’s called micro-blogging. So what’s a micro-blog? And moreover, what’s Twitter? Twitter is a micro-blogger platform that allows users to create entries that are only 140 characters in length. These entries are referred to as “tweets.”

Originally designed to keep friends and family up to date on what you’re doing, Twitter can also be a great place to share your latest book project, promotional ideas as well as interacting with fellow tweets (folks who twitter) and writers. And yes, you can have a blog and a Twitter page. I have both but I feed my blog into my Twitter site so that my Twitter page gets updated each time I add new content to my blog. There’s an easy application to add your blog feed to Twitter, it takes just minutes to do. Head on over to: Twitterfeed.

To sign up for a Twitter account just complete their short sign up form. Remember to brand yourself! This is important. Once you create a Twitter account you can’t go back and change your name so find something that works for you. Maybe it’s fictionwriter or businesswriter or whatever you want. My Twitter page is bookgal which is fun play on words for what I do (and what I love). Once you have a Twitter account you can immediately start tweeting. The service is completely free and you can also keep up with other people’s tweets by “following” them. Their micro-blog entries will show up on your Twitter home page so you can easily keep track of them. You can also be notified by phone when they add a tweet. You can twitter from anywhere, even your phone. I’ve been known to twitter from my blackberry.

Why on Earth Would you Want to Twitter?

When Twitter first started, people were a little perplexed. I mean why on earth would you want to blog in 140 characters? Well since the site emerged in 2006, it’s grown enormously in popularity. With Twitter pages from sites like CNN and every one of the political candidates, the site’s popularity can’t be overstated. Nor can its applications for the future. Also, even if you don’t have a ton of people following your tweets, keep in mind that Twitter search sites are popping up everywhere. This means that if you tweet using keywords that matter to your reader/market, you could be found and followed! For one such search site check out: summarize. Also, if you’re trying to gauge the popularity of a certain word or phrase and how often it’s being used or referred to, you can head on over to Tweet Volume and find out. Just plug in your search term or terms and up will pop a list of results!

Most Well-Known Twitter Users

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Dec 19

Social Media Marketing With Twitter – An Introduction

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As a business owner, you have likely heard of social media marketing. You may even have been curious enough to investigate it. And you may have been overwhelmed by the many options available to you. Between Digg, Delicious, Facebook, LinkedIn, Twitter and all of the many others, it is difficult to know where to start.

Twitter is one of the newer entries in the social media marketing field. Launched in 2006, it has become an enormously popular way for people to connect and keep in touch. Like any form of social media, it has also attracted businesses keen to get on the bandwagon of social media marketing.

Using Twitter as a Marketing

Twitter is often referred to as a micro-blog. Instead of posts, you write “tweets” of 140 characters or less. You can follow other users with similar interests, and they can follow you. Each time you add an update, all of your followers receive a message. They can choose to respond or not.

As with any social media marketing site, using Twitter requires you to be involved. You need to follow and be followed. You also need to provide information of value to the people who follow you. One example is links to your blog or other relevant information on your site.

Using Twitter for marketing does take time (as does any attempt at social media marketing). You need to build a community of followers and engage with other users to create credibility. To make links, you have to have something interesting to share with people, which means you need to spend time creating enough current, relevant, interesting and (occasionally) thought-provoking content for your followers to read.

Tips for Using Twitter as Part of Your Online Marketing

There are some basic rules to follow when using Twitter for marketing. In fact, many of these rules apply to other social media sites too, like Facebook.

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Dec 18

Is Twitter Useful for Vision Mapping

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Twitter has taken the internet with a storm, everywhere you look, everywhere you search everyone is sending twits and is twittering. The question is, is this worth the time and effort to get involved in? The answer to this question is, yes.

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Dec 18

How To Use Twitter And Social Media Marketing To Explode Your Online Profits

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It?s not surprising that social media has become so popular in so short a time. Not only is it a source of entertainment for most people, it is also the newest strategy for acquiring customers for businesses. And with hot new tools like Twitter, social media marketing has only become more progressive and popular!

What Is Twitter?

In case you?re not familiar with Twitter, it is a social media tool that allows people to know what their fellow twitterers (people using twitter) are doing at this very moment.

Are you getting ready for bed? Put that on Twitter! Are you buying a new couch or writing a report on the effects of social media marketing? Put that on Twitter! Are you throwing a birthday party for your golden retriever? Well, you can put that on Twitter as well. There are no boundaries as to what you can put on Twitter. In Twitter, even the most mundane updates about your life can be pretty liberating.

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